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History Of The Largest Construction Expo

The National Diesel Dirt & Turf Expo

Australia’s largest construction industry expo.

2015
20%
Market Analysis

Industry expositions provide a key connection between equipment manufacturers, importers and dealers with their end-user customers.

In the past, construction Expos have tended to be geared towards the market for big machinery, local government and the mining industry.

Over the past ten years the team behind The National Diesel Dirt & Turf had become aware of the rapidly diminishing numbers of people attending these events and a feeling of disconnect to the broader audience and the public.

It was noted that regional city and farming field days still had a strong connection with dealers and end users, successfully interacting at all levels and inclusive of visitors’ families.

Inception

The National Diesel Dirt & Turf Expo was established by an active group of members of the Australian earthmoving equipment industry. Their vision was to create a world-class event that had wide appeal for all members of the earthmoving, site preparation and construction and industry, their families, friends, colleagues and associates.

The goal included the building of a platform for camaraderie, networking support for suppliers and contractors within the industry, as well is being a mutually beneficial place for the robust exchange of information, ideas and productivity solutions.

The selection of Panthers Penrith as the Expo venue was a perfect choice as it provided over a hundred acres of both outdoor and indoor exhibition space that would accommodate more than 200 exhibitors.

2016
40%
2016 Expo

Attendance: 33,000

Gold Sponsors: Graysonline

Associate Sponsors: Auger Torque, Kinshoffer, Hydraulink, Eartmoverse & Excavators, Pages, Sydneywide Hire.

Value

Wow, our very first show. When we opened the doors in 2016, we had no idea how many people would show up. By the end of the three days we counted 33,000 adults alone  attending the first Diesel Dirt & Turf Expo. This was an exciting and monumental start to the Expo’s history.

Talking to the crowd of visitors, their feedback was they loved the show, particularly the feel of a friendly field day coupled with the experience of being able to touch and “get up close and personal” with the machinery.

Like all things new, the organisers learned quickly over the three days of the Expo (it was hot!) noting of different aspects of the layout, facilities and organisation that could be improved for 2017.

2017
60%
2017 Expo

Attendance: 43,500

Gold Sponsors: Kobelco & Kennards Hire

Associate Sponsors: Kinshoffer, 1800 Hose Van, Auger Torque, CreditOne, graysonline, Pickles Auctions, Moody Kiddell, Hydraulic Steel, Doherty Couplers, Machinse4u, Construction Sales, Hydraulink, Earthmovers & Excavators, Earthmoving Equipment, Australian Earthmoving.

Value:

With the benefit of our experience from the first show, we saw an increase of 33 percent in the visitor attendance numbers.

A major focus for 2017 was extending sponsorship arrangements to our Gold Sponsor and adding associate sponsorship to include our media partners and suppliers. The additional publicity generated by this move created an extended awareness of the show throughout the industry.

Again, visitors responded positively to the event with some describing it as “amazing” with prizes, events, Pickles auctions and the machinery demonstration area. Audience engagement was high and feedback from exhibitors was extremely encouraging and positive.

2018
80%
2018 Expo

Attendance: 76,750

Gold Sponsors: Moody Kiddell & Machines4u

Associate Sponsors: Pickles, Auger Torque, Australian Earthmoving, Earthmoving Equipment, Hydraulic Steel, Kinshoffer, Norm Engineering, Toro.

Value:

The 2018 Diesel Dirt & Turf Expo was a roaring success. Adult visitor attendance rose by 56 percent over the previous year, with 76,750 people coming through the doors. Not only were the visitor numbers massive; exhibitors all reported an increase in traffic to their sites and in the quality and depth of customer engagement compared with the previous year.

On the Sunday, the huge crowd was so large that for safety reasons we had to open the door early to allow entry.

Again, 2018 gave us some major insights into traffic flow, structure and attractions that are being put in place for the 2019 show.

2019
99.99%%
2019 Expo

Attendance: Huge Numbers Expected Again

Gold Sponsor: Sany Australia Pty Ltd

Gold Media Sponsor: Machines4u

Associate Sponsors: Pickles, Norm Engineering, Earthmovers & Excavators, Deals On Wheels, Hydraulink Steels Australia, STG Global, Australian Earthmoving, Earthmoving Equipment, Epiroc, Construction Sales.

What's next:

2019 is promising to be the biggest show yet. Expo sites were almost completely booked out prior to the end of December 2018 and applications for sponsorships were coming thick and fast.

Industry media has fully embraced the National Diesel Dirt &Turf Expo and promotion through their publications and digital media, along with a high visibility social media campaign and a new look website is going to make sure that everyone knows about the 2019 National Diesel Dirt &Turf Expo.

The 2019 Expo will be huge!!!!

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